Creating your pitch deck often requires customizing it for a specific fund or investor. Before you begin creating your presentation, identify your target audience and consider what information they might find most valuable and interesting. This will allow you to better align your presentation with the expectations of potential investors, which in turn can increase your chances of obtaining financing.

It is crucial to present your company’s mission, vision and goals in your pitch deck presentation. Presenting a clear and well-thought-out business model increases the chances of investor interest in your project.

When describing your business model, it’s a good idea to outline your main revenue sources, key customer segments, distribution channels, pricing strategies and other elements that affect your business. In a pitch deck, the business model should be presented in a concise yet compelling manner.

When creating your pitch deck, it’s a good idea to present the core competencies of your team and business model. Showing that you have the right skills and resources to execute your business plan can convince investors to get involved in your project.

An important aspect is competitive analysis, which aims to show investors how your product or service stands out from other companies in the same industry. By including a competitive analysis in your pitch deck, you highlight your knowledge of the market and your awareness of your competitors’ advantages and weaknesses.

An investment teaser should be concise and focus on the most important information about your project. Above all, it is worth avoiding long-winded descriptions and focusing on what is really important.

At the beginning of your pitch deck presentation, present the problem for which your company offers a solution. Show how your product or service is making a difference in customers’ lives and what benefits it brings.

The product you are offering should be presented in a clear and understandable manner, highlighting its unique features and benefits to customers. Try to convey to potential investors why your product is likely to succeed in the market.

It’s also worth including specific examples of your company’s successes in your pitch deck. If you already have a track record, such as successful product launches, positive customer feedback or industry awards, it’s worth showcasing them.

Investors want to understand what your target market is and what portion of that market you intend to capture. Describe your target, your market potential and how you intend to attract customers.

Introduce your team, pointing out the experience and competence of each member. Show that you have the right skills and knowledge to guide the company through the next stages of development.

In your pitch deck, it is worth including financial projections that show the potential of your company. Investors pay a lot of attention to a venture’s financial figures, so it’s worth devoting adequate space to them in your pitch deck. Presenting thoughtful forecasts, realistic ratios and potential return on investment is definitely attractive in the eyes of a potential investor.

1. Too much information – avoid putting too much information on your pitch deck slides. Strive for brevity and simplicity so investors can easily understand your value proposition.
2. Poor visual quality – unsightly design and lack of visual consistency can hurt your pitch deck. Take care of the appearance of your slides by using appropriate colors, fonts and graphics.
3. Lack of specifics and evidence – avoid presenting your company based on vague statements and promises. Focus on presenting concrete data and evidence that proves the value of your project. Examples of successes, statistics or market analysis can add credibility to your pitch deck.

We advise that you first consider who you want to impress.

How to speak to an individual recipient, and what requirements does an institutional investor have? What elements of our company, are key to gaining the attention of a given audience?

Building a corporate image that will impress investors requires a consistent approach and the implementation of several key strategies. Our advice:

1. Develop a clear business strategy: Investors want to know how your company plans to use their money. Therefore, it is important to present them with a clear and realistic business strategy.
2. Get investors who understand your business strategy and will play to one goal with you.
3. Build investor confidence. Show that you know and have a plan for how to get customers, clients and the community around the project.
4. Be realistic. Don’t promise the unlikely, and don’t sell a vision for which you know you don’t have a defined plan. By doing so, you may gain capital, but in the long run you will lose in the eyes of your investors.

It’s important to briefly and succinctly tell investors what your company does, what its goals are and why it’s worth investing in.

Pitch deck should have a clear and transparent structure, so that investors do not get lost in the information. It is worth ensuring that each slide is consistent and complements the previous one.

Designing a pitch deck is not only about content, but also about design. It’s important to use the right colors, fonts and graphics to catch the attention of investors and encourage them to read the presentation.

In addition to attractive design and visual consistency, you should also ensure that your presentation is readable. Make sure that the phrases used are understandable to investors and that the text is well balanced and does not obscure key information. In the early stages, when investors are getting to know your project, its readability can be crucial to attract the interest of potential partners.

When preparing your pitch deck, it’s worth considering a balance between text and graphics. Well-designed visuals, such as charts, diagrams or infographics, can make your message easier to understand and make your presentation more attractive to investors. At the same time, don’t forget about the relevance of the text – keep it concise, but detailed enough to convey key information.