A token is a virtual token built on the blockchain network that represents a unit of value, ownership or access rights in a specific ecosystem. Tokens can represent different types of assets, such as real estate, stocks, a ticket of entry, or loyalty points. Tokens can serve different purposes, such as utility tokens, security tokens, or non-fungible tokens (NFTs), each with its own unique uses and benefits.
The token should reflect the essence of your business and be tailored to the customer path. According to market rules, its value should increase as your business grows. Therefore, you can see the importance of its proper implementation.