Working with influencers on engaging, high-quality content, especially at the beginning of the cooperation, has a good impact on the project. Remember that first of all you are targeting the interest of a predefined target group. The content you present is aimed primarily at attracting the attention and interest of this audience. So experiment with different content formats, such as blog posts, videos, podcasts and live broadcasts, to reach different audiences and maximize your impact. Make sure the content you create is engaging, educational, informative and entertaining, providing real value to your audience while promoting your project.